Every krone that goes to software is a krone that can't go to buying traffic. For some webshops, the first email number worth looking at is what they already pay for the platform that sends it.

An email platform can cost far more than Klaviyo would for a store of the same size. When that is the case, the saving from switching can pay for a large part of the work of moving and improving the setup.

What it looked like for one retailer

A Danish retailer we worked with was paying around 250,000 kroner a year for its email platform. The same setup in Klaviyo was estimated at around 160,000 to 170,000 kroner a year.

The person we spoke with did the sum on the call: "There's already a saving there that can finance getting started, without me really having spent any money." The saving from the platform change was set to cover a large part of the first months of work, so the decision was no longer about finding a new budget.

When the saving is real

The sum only works if your current platform is expensive for what you get. Check three things before you count on it.

What you pay today, all in. Add the licence, any add-ons for SMS or forms, and fees for the integrations you rely on.

What Klaviyo would cost for your list. Klaviyo prices by the number of active profiles. Suppressing profiles that have not opened or clicked in a long time before the move keeps the price down.

What the switch itself costs. Flows need to be rebuilt, templates redesigned and the integration with your shop set up. That work is a one-off cost to set against the yearly saving.

If your current platform is already cheap, the saving will be small and the case for switching rests on what Klaviyo can do for revenue instead.

Rebuild instead of copying

A platform change is the cheapest moment you will get to fix what was never working. Copying old flows one-to-one into Klaviyo moves the old problems along with them.

Use the move to rebuild the signup forms and the flows around how your customers actually buy. Klaviyo's strength is how closely it connects to your shop data, so flows can react to what someone browsed, bought or stopped buying.

Protect deliverability during the move

A new platform means a new sending setup. Authenticate your own sending domain in Klaviyo before the first send, and start by emailing your most engaged subscribers before sending to the whole list. Inbox providers treat a sudden large send from a new setup with suspicion, and a careful start protects the reputation you have built.

Keep the list yours

Export everything from the old platform before you close it: profiles, consent status and purchase history. Check that the Klaviyo account is registered to your company. We cover the details in How to protect your email list when you change agency.

Where Markeity comes in

We help stores move to Klaviyo and rebuild their setup on the way. If you want to know whether a switch would pay for itself in your case, book a free 15-minute call and bring your current platform bill.